Wealth Plan entry point

2 entry points to Wealth Plan:

Bottom Nav/ Plan & Track

Over 90% of our users would enter Wealth Plan through this option because of its visibility at all times in the app

‍

Overview Dashboard tile - project focus

Users were rarely clicking on the tile which we saw as an opportunity to improve our first impression and educate our users on our offerings.

‍

What we know about our users: the financial strivers

‍

‍

Oportunity Statement

I am a striver who has a loose idea of my financial future and not engaged with Wealth Plan

trying to keep up with my day-to-day, while having a vision of the future

but I’m struggling to relate my daily status to what i want in the future

because planning is hard, and the future is cloudy

which results in ignoring planning, and stress in uncertainty

Pivot - Goal simulator success

Users understood the power of making small changes now to change their outlook in the long run, exemplified by the high success rate of users wanting to talk to advisors through GS vs elsewhere  (21.4% May & 10.5% June vs 2.9% & 1.5% across all CTAs).

With that in mind, we can hypothesize that giving users a small taste of goal simulator by making them ask ‘What if I do x’ could be very powerful as a first impression

1. How much will I have at retirement?

Gets users thinking about the following decisions:

• How much can I invest?
• How much can I save on a consistent basis?
• When will I retire?

By answering this for users, we can then tease other questions like:

• How much will I need?
• What will my retirement look like?
• Is there anything I can do to close gaps?

‍

2. How can my investment strategies change my future

Gets users thinking about the following decisions

• How much can I invest?
• What is my preferred risk tolerance?

By answering this for users, we can then tease other questions like:

• How am I currently invested?
• Is it the right strategy for me?
• Can I get help with my strategy?

This work has yet to be released, but we are confident for a number of reasons

1. An extensive amount of verbatims praising goal simulator and metrics proving power of ‘what if I do x’ mindset

2. Multiple rounds of qualitative testing

• Users comprehended our preview experiences and loved their simplicity + quick results
• Users told us that they wanted to refine more and fill in the rest of their plan once they know these results